Sponsorship Part One and Part Two will take place at The Metropolitan by Como in Bangkok’s Sathorn district on 10 and 11 September 2024 for Sponsorship Part One and 12 and 13 September 2024 for Sponsorship Part Two.
The highly popular training seminars are held once per year by The Sponsorship Experts Founder, Managing Director and Chairman, Paul Poole. With more than 25 years of experience in commercial sponsorship and partnership marketing, Paul offers practical and hands-on insight into the most crucial aspects of sponsorship and partnership marketing.
Now in their 20th year, Sponsorship Part One and Part Two typically sell out months in advance as they are the only specialised training workshops of their kind in Thailand. Past delegates have included professionals from some of Thailand’s largest rights holders and brands.
Sponsorship Part One is designed for rights holders who want to maximise the power of sponsorship. The advanced and highly interactive one-day workshops help delegates understand the power of sponsorship, why brands sponsor and how best to structure and present rights for maximum impact.
Sponsorship Part Two is designed for brands and gives them the tools to find the sponsorships that best suit their marketing needs, as well as maximise and measure the effort. The workshops also give delegates insight into best practices when it comes to negotiating and activating their sponsorship opportunities.
Taking inspiration from real-life examples and case studies, both workshops give delegates the tools they need to go out and maximise their sponsorship and partnership marketing opportunities. Each delegate will leave with a workshop information pack and access to valuable online resources.
Delegates can book directly on our website by clicking here for Sponsorship Part One and here for Sponsorship Part Two.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
