The Sponsorship Experts’ popular training workshops, Sponsorship Part One and Part Two will take place at the COMO Metropolitan Bangkok on 9-12 September 2025. This year’s workshop will feature prominent industry experts who will share their decades of knowledge working in the sponsorship industry.
Nigel Jones, Managing Director and Founder of The Purple Tangerine, will be a guest speaker and workshop host for both workshops as will Desmond Hughes, Senior Partner of Hughes Krupica.
Nigel Jones has over 30 years’ experience in creative marketing with leading brands including adidas, Bausch & Lomb, Kellogg's, Mars, Motorola, PepsiCo and Procter & Gamble. He has held senior positions with the world's largest advertising and public relations businesses including Saatchi & Saatchi and WPP.
As the founder of Purple Tangerine, a leading boutique commercial sponsorship and partnership sales and marketing agency, Nigel has worked with both rights holders and brands, helping them drive sales through creative marketing strategies. Nigel will share his expert knowledge about fan engagement, reputation and image management, content creation, and outsourced sales and marketing support.
Desmond Hughes has decades of experience in dispute resolution and litigation to contract construction and transnational commerce. He has worked with a diverse group of clients including CBRE; Jones Lang LaSalle (JLL); Lei Shing Hong; Narai; Trisara and a wide range of private clients from top tier Forbes list individuals through to middle income investors.
Desmond will share his extensive knowledge when it comes to the principles of sponsorship agreement structures, legal relationships and how they differ between the rights holders, the agents/brokers and the sponsors.
Both speakers will be at both Sponsorship Part One and Part Two workshops.
Attendees of Sponsorship Part Two will also learn from Paul Pednault founder of Sponsorium International Inc., one of North America’s largest sponsorship marketing agencies founded in 1987. Paul Pednault has decades of experience in commercial sponsorship and partnership marketing and will present a session titled “Sourcing the right sponsorship that is right for you” using examples from his work experience.
Sponsorship Part One is designed for rights holders who want to unleash the power of sponsorship. Now more than ever, with events and live events having to adapt to various health and safety restrictions, it’s important to learn how to leverage rights and benefit from new and fast-changing situations. Rather than seeing limitations, Sponsorship Part One will help rights holders see opportunities and take advantage of the many new channels that will undoubtedly arise.
Sponsorship Part Two is designed for brands, helping them understand the power of sponsorship. With more and more events moving online, it’s important for brands to think outside the box when it comes to engaging and activating their sponsorship. Sponsorship Part Two will not only help brands find the right sponsorship and maximise its benefits in this new sponsorship environment – the interactive workshop will also teach brands how to measure the effectiveness of the sponsorship.
Delegates can book directly on our website by clicking here for Sponsorship Part One and here for Sponsorship Part Two.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
