The partnership between ONE Championship and Dentsu Inc., Japan’s largest global advertising agency, is expected to lead the eSports industry in Asia.
ONE eSports will feature some of the most popular blockbuster game titles across Asia and is planning a number of eSports events alongside its martial arts events in 2019, which will take place in cities such as Bangkok, Beijing, Jakarta, Ho Chi Minh City, Kuala Lumpur, Manila, Seoul, Shanghai, Singapore and Tokyo, according to The Nation.
The initiative, which has already received MoUs from top industry players such as Singtel and Razer, will also produce and broadcast dedicated eSports content such as live events, documentaries, video blogs and reality shows.
Mr. Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “It is with great excitement that I announce ONE eSports, Asia's largest global eSports championship series. We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia's home of millennial live sports. ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports. Our mission is to celebrate Asia's eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”
According to The Nation, ONE eSports will also explore working with Singtel Group, Asia’s leading communications technology group with a combined mobile customer base of over 700 million. The collaboration across Australia, India, Indonesia, Philippines, Singapore and Thailand will potentially include joint eSports marketing efforts, production and distribution of eSports content through Singtel Group’s platforms.
“This is huge news for the eSports industry in Asia,” commented Mr. Paul Poole, Founder, Chairman and Managing Director of The Sponsorship Experts. “The involvement of heavy industry players such as Dentsu and Singtel is testament to the indisputable fact that eSports is one of the fastest growing sports and we have yet to see the full potential of this exciting new industry.”
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
