The Sponsorship Experts have sponsored the ASN Asia Market Analysis 2023 report. The report covers the Asian sponsorship market in 2022 with commentary from local agencies.
Sponsorship in Asia was concentrated in five markets (China, Pan-Asia, Japan, India and South Korea), which accounted for 91 percent of all sponsorships, valued at USD6.6 billion. The next five ranking markets (Thailand, Singapore, Malaysia, Taiwan and Hong Kong) took that up to USD7.2 billion or 98 percent of the total.
Sports sponsorship almost reached 2019 levels (-2 percent) while non-sport is still lagging behind pre-COVID-19 pandemic levels, down by 43 percent.
“We’re pleased to see such a strong recovery for sports sponsorship in Asia, a real marker of what we believe will be a fantastic 2023 and 2024,” said Paul Poole, Founder of Paul Poole (South East Asia) Co., Ltd.
The ASN Asia Market Analysis 2023 report is the fourth and final syndicated ASN report of 2023, all of which have been sponsored by Paul Poole (South East Asia) Co., Ltd.
ASN is the leading market intelligence service for the sponsorship industry in Asia, which distributes independent news, analytics and insights on a subscription basis, with a bespoke consultancy and training service.
ASN is operated by Asia Sponsorship News Co., Ltd. a subsidiary of Paul Poole (South East Asia) Co., Ltd.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
