BITEC BURI
BITEC BURI is a large-scale city placement, offering a wide range of lifestyle activities for people in Sukhumvit-Bangna area and Bangkok Metropolitan.
Evolving from Bangkok International Trade Exhibition Centre, or BITEC, one of the largest conference and exhibition venues in South East Asia, it features a number of world class venues including: BITEC Live, BEAT Active, SAMA Garden, A-Grade Office Buildings and Multiple F&B Zones.
CITY PLACEMENT
As a city placement, BITEC BURI is a key component that makes Bangkok great and worth living in.
City placements aim to reduce car dependency, promote healthy and sustainable living and improve the overall quality of life for city dwellers. This inclusive and convenient concept allows most daily necessities and services, such as work, shopping, education, healthcare, and leisure to be easily reached by a 15-minute walk or bike ride from any point in the city.
BITEC BURI’s aim is to create a placemaking for Sukhumvit-Bangna community and to shift this large-scale residential neighbourhood into an area where people can work, live and play.
As BITEC BURI shifts towards a lifestyle destination, people’s behaviour also shifts with more choosing it as the place to work, live and play.
With a plethora of programmes on offer, visitors feel part of BITEC BURI. The familiarity and friendliness of its programmes creating the sense of belonging.
VISITORS - ANNUAL FOOTPRINT
BITEC BURI VISITORS – 8 MILLION
Target annual footprint including:
SAMA Garden – 1 million
BEAT Active – 1 million
BITEC Live – 1 million
Bangkok Convention Centre – 0.5 million
NEW TRAFFIC
BEAT Active
SAMA Garden
BITEC Live
EXISTING TRAFFIC
4,000 per day - Office
80,000 per day - Venue Show Days
GENERAL PUBLIC
Sukhumvit - Bangna residents
Bangna area workers
Bangkokians
LOCATION
Located in eastern Bangkok, BITEC BURI, BITEC Live, BEAT Active & SAMA Garden are perfectly accessible directly by BTS Sky Train and Expressway, with thousands of parking spaces for those travelling by car. BITEC BURI is also a hub for further transport to other strategic destinations either for business or lifestyle reasons.
With future city development, the location will be a new CBD of Bangkok.