Packages
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Title & Presenting Sponsors |
Co-Sponsors |
Official Suppliers |
CATEGORY EXCLUSIVITY & TITLE RIGHTS |
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Rights to title “[Title Sponsor Name] TJ’S TRUE SOUTH in association with [Presenting Sponsor Name]” for PR & advertising use |
Yes |
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Rights to title “Co-Sponsor [Title Sponsor Name] TJ’S TRUE SOUTH in association with [Presenting Sponsor Name]” for PR & advertising use |
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Yes |
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Rights to title “Official Supplier / Media Partner [Title Sponsor Name] TJ’S TRUE SOUTH in association with [Presenting Sponsor Name]” for PR & advertising use |
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Yes |
Category Exclusivity |
Yes |
Yes |
Yes |
The identity of the space in connection with the Title Sponsor, Presenting Sponsor & Co-Sponsors must always predominate and take precedence over others |
Total 35% |
Total Divided by up to 6 |
Total 25%. Not > 5% per Supplier |
BRANDING & INTELLECTUAL PROPERTY RIGHTS |
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LOGOS & IMAGES |
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Right to generate & use TJ’S TRUE SOUTH images (still and moving) in all Sponsor advertising & promotional materials |
Yes |
Yes |
Yes |
Development of composite TJ’S TRUE SOUTH composite logo |
Yes |
Yes |
Yes |
BRANDING – EVENT, TRAINING, WORKSHOPS & HOSPITALITY |
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At Event - People & Equipment - Team Kit & Clothing & Equipment – Skis, Tents, Sledges, Kites |
Yes |
Yes |
Yes |
At Training & Workshop Events |
Yes |
Yes |
Yes |
At Hospitality Functions – Launch, Build Up Events, Charity Dinners; Training Camps; Education Programme; Public Speaking Programme |
Yes |
Yes |
Yes |
Branding on a South Pole Flag |
Yes |
Yes |
Yes |
BROADCAST RIGHTS - PRIMARY |
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Main TV Show broadcast sponsorship |
1st right of refusal |
2nd right of refusal |
3rd right of refusal |
Inclusion in TV coverage |
Yes |
Yes |
Yes |
BROADCST RIGHTS - SECONDARY |
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Branding / Advertisements as part of any internet stream (for example Livestream feed) |
Share of 50% of branded area |
Share of 40% of branded area – no greater than 20% |
Share of 10% of branded area – no greater than 5% |
Promotions as part of internet stream coverage |
Yes |
Yes |
Yes |
MEDIA & PR RIGHTS |
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Right to use TJ’S TRUE SOUTH association in any PR and advertising |
Yes |
Yes |
Yes |
Logo inclusion in any print, radio, online or social media PR activity to promote TJ’S TRUE SOUTH produced by the organisers |
Yes |
Yes |
Yes |
A press conference to launch the Sponsorship |
Yes |
Yes |
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Logo on all press interview Stage Backdrops |
50% |
Share 40% |
Share 10% |
PROMOTIONAL RIGHTS |
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TJ’S TRUE SOUTH Live!
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Yes |
Yes |
Yes |
Promotional Campaign. Inclusion in…
|
Yes |
Yes |
Yes |
TJ’S TRUE SOUTH Activities |
Yes |
Naming Rights To An Award |
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Link to other activities such as: Education Programme; Sustainability; Sport Science; Diversity |
Yes |
Yes |
Yes |
Opportunity to run promotions with other Partners |
Yes |
Yes |
Yes |
ATHLETE PROGRAMME |
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Personal Appearances & Leadership Training talks at venues of your choice |
X5 |
X2 |
X1 |
Product and service endorsement by team and athletes |
Yes |
Yes |
Yes |
Use Of athlete name/fame and imagery in advertising and PR |
Yes |
Yes |
Yes |
HOSPITALITY & NETWORKING RIGHTS |
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Branding & Presence at: Meet The Team Events; Launch Event; Build Up Event; Leaving Party; Home Coming Party; Formal introductions; Networking With Stakeholders |
Yes |
Yes |
Yes |
TRAINING PROGRAMME RIGHTS |
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Sponsors and Partners have the opportunity to be part of the training program, preparing the athletes for Antarctica. |
10 guests |
5 guests |
2 guests |
DIGITAL & SOCIAL PROGRAMME |
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Mail list forwarding service access |
Yes |
Yes |
Yes |
Branding on TJ’S TRUE SOUTH emails, website, and all site communications including e newsletters |
Yes |
Yes |
Yes |
Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts |
Yes |
Yes |
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Logo inclusion in any APP produced by TJ’S TRUE SOUTH |
Yes |
Yes |
Yes |
MERCHANDISING & LICENSING PROGRAMME |
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Access to official merchandise and rights to produce premium items the opportunity to produce premium items of this historic event with TJ’s TRUE SOUTH image in line with the Official Licensing Strategy |
Yes |
Yes |
Yes |